Matech School - Edtech
Web Development & Digital Strategy
This Edtech startup focuses on online education for courses such as marketing, innovation, ecommerce, and softskills. It is aimed mainly at professionals and companies from different sectors as well as entrepreneurs, closing the gap that quality education does not have to be expensive.
The Challenge
The challenge was to design and develop an online platform that allows the startup to offer its classes online under the e-commerce modality.
This analysis included consumer behavior with digital media, according to the affinity of the target, an evaluation of the competitors and the products that the client sought to have a higher inventory turnover. For this, it was based on the data that could be extracted from different analysis platforms that helped us achieve the best possible result.
The Solution
For this, usability, the technology that supports the infrastructure was considered in the design, as well as the best practices in SEO and web analytics.
A strategy was proposed that had to be oriented to the sale of the different brands and models that the client was willing to sell, with this we sought to find the profiling of audiences according to the characteristics of each of the products, the task was not It was not easy at all because many variables were considered to make the strategy effective according to what was needed by the client.
Results:
Today it is a pleasure that Matech School as a startup has come to life thanks to the commitment they had in us for its development.
As a result, the client can increase his sales, thanks to the service offered considering the range of products he had to offer to his clients, in this way obtaining improvements in his commercial results and therefore in an improvement in his business profitability.